Apple targets university students with Back to School offers


Apple’s Back to School promotional graphics

Following on from its Back to School sales, Apple has moved on to higher education, with university student offers now available until October 23.

In June, Apple held its Back to School promotion for 2023, offering discounts and bonuses on a variety of Mac and iPad deals to students and educators. In late August, Apple has shifted its attention to those heading to college and university.

The deals start with a 13-inch MacBook Air starting from $899 or $74.91 per month for 12 months, with customers getting that $150 gift card. There’s also the 13-inch MacBook Pro starting from $1,199 and the 24-inch iMac from $1,249, also with the gift card.

The offers are open to all U.S. higher education students, and parents purchasing on behalf of their child, as well as staff working at universities and colleges. Offers are also available in the United Kingdom, via its regional Apple Store.

While Apple’s deals are useful, it’s possible that shoppers can find better deals elsewhere. Many third-party retailers are offering back-to-school offers, and some may work out to be a better deal than what Apple offers.

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