NBCUniversal executive Linda Yaccarino becomes Twitter CEO
Linda Yaccarino, formerly an advertising executive at NBCUniversal, has stepped down from her position to assume the CEO role at Twitter.
Yaccarino held the position of Chairman of Global Advertising and Partnerships at NBCU. She played a role in introducing NBCU’s ad-supported streaming service, Peacock, during her tenure as the head of advertising sales.
For example, Yaccarino engaged in an on-stage interview with Musk at an April conference held in Miami Beach, Florida. During the interview, she inquired about his vision for Twitter and probed him about his occasionally controversial tweets.
“Elon has committed to being accessible to everyone for continual feedback,” Yaccarino said near the end of the interview. “If freedom of speech, as he says, is the bedrock of this country, I’m not sure there’s anyone in this room who could disagree with that.”